Flavor Matters California | Support AB 782

Disclosure: This is a sponsored post in collaboration with FlavorRX to help get the word out to California families about AB 782. 

It is no secret that children do not enjoy taking medication. Parents plead, struggle, and even force-feed their children just to swallow bad-tasting medicines, they often desperately need.

We need your help. Every once in a while a “cause” uncovers itself in our work that we identify as truly important to moms. We see firsthand the effects it has on moms so we decide to toss aside our business hats and embrace it with our hearts.  This is one of those causes. 

 

Late last year, BSM Media began working with FlavorRX, a company that supplies flavoring to pharmacies like CVS, Walgreens, Duane Reed, and many others. Most moms don’t know that you can request for a pharmacist to flavor your children’s medicines to a specific flavor that your child may tolerate easier. With our influencers' social posts, we got the word out among moms that this service of flavoring exists, making it easier for moms to get their children to take medicine.   What we learned in the process is that many parents with chronically ill children rely on medicine flavoring to get their children to cooperate in the daily routine of taking their prescriptions. We also learned that some children can only tolerate particular flavors. Moms like our own, Christian shared her need for medicine flavoring in this video. She needs to be able to flavor her daughter's medicine but soon she may not have the ability to do so in California. 

 

Here’s where we need your help. Recently, California attempted to eliminate medicine flavoring which subsequently takes away a mom’s ability to get prescriptions flavored. I know you would agree that it’s hard enough to have a sick child but then to have local government restrict changing the flavoring just compounds the struggles. 

 

On July 10th, the California Appropriation Committee will be voting on a bill to allow medicine flavoring to remain in pharmacies. We need this bill to get out of committee and move on in the process.  We need to have California moms show their support for AB 782 by submitting a letter to committee members. Head to FlavorMattersCA.com to access the pre-written letter as well as additional information on the bill.

 

Here’s how you can help:

1. If you live in California, please consider clicking here and signing the pre-written letter. It’s quick and easy. 

2. Share this information with friends and family who live in California and ask them to please send in the letter. 

3. Share this information in any Facebook groups that may have California moms in them or ask a California mom to share it in state-specific groups. 

4. If you feel compelled to share on your social media use hashtags #FlavorMattersCA #MomsforFlavor and please link to FlavorMattersCA.com

It’s imperative that we get as many letters sent as possible by July 3rd. I hope you will take a minute to help and demonstrate the power of moms when we come together. 

 

On behalf of moms who rely on flavoring to keep their little ones healthy, we thank you in advance for your help.  

Here is more information from the FlavorMatters website. To lessen this challenge, pharmacists in California have been able to help parents and children skip the medication-time meltdown by adding flavoring to prescription medicines to help "make the medicine go down."

Approximately 6 million children under the age of 11 live in California. These children typically take liquid medications when they are sick. 

300,000 to 500,000 medications are flavored every year in California's pharmacies, without a single reported incident of harm over the past twenty years. 

3,000 California pharmacies currently offer medication flavoring for families and customers. 

Flavored medication is at risk. The California Board of Pharmacy is considering a proposal that would inhibit the state’s more than 5,000 pharmacies from flavoring medication for children, a practice that has been in place for years without any downside or ill effect. To keep flavoring for children’s medications widely available, the California Legislature has introduced Assembly Bill 782 so that most pharmacies in California remain able to offer flavoring to their customers.

Without AB 782, parents in California, who rely on flavoring now, will be forced to resort to home-cooked methods to get the medicine down or, what’s even more likely, kids won’t take their medicine at all. That would be disastrous for children’s health.

Take Action! Please voice your support for AB 782  by submitting the following letter at this link click here, which will automatically be sent to your respective legislator based on your address. (Your personal information will not be used for any other purpose).

You can read the BILL TEXT here.