Our family loves attending the BerryFest, we have made it an annual tradition. This year will be the 11th annual BerryFest in the newly renovated Fairgrounds in Roseville. My boys' favorite things last year other than the delicious strawberries, of course, were the Slot Car Racing, the Scout-O-Rama, and looking at all the cool cars from the Nor-Cal Cruisers.
Save the date for Saturday, May 11, 2019, 10:00 AM-6PM
and Sunday, May 12, 2019, 10 AM-6:00 PM located At The Grounds, 800 All-America City Blvd., Roseville, CA 95678.
Not only is
the BerryFest Strawberry Festival bringing in a wildly-popular attraction this year,
they are using the skills of a local university to tell the story!
Mothers throughout the region will be celebrated over
Mother’s Day weekend at the newly-refurbished Placer County Fairgrounds in
Roseville, CA, called, @The Grounds. The annual weekend event is the “BerryFest
Strawberry Festival” and this year’s attractions might make it the region’s
most interesting family experience of the year.
Not only does BerryFest offer the tastiest berries and
berry-featured menu items that the region has to offer, but the event has free
family attractions to keep all family members entertained all day long. The
Halfpipe Jam is new to the event this year and it features X-Games champions on
BMX bikes, skateboards, scooters, and skates wowing the crowds. Other attractions
include live bands on stage, a petting zoo, full kids’ carnival, nonstop shows
on the Kids Caboose Stage, princess pageant, fun zone, face painting, beer and
wine garden, strawberry shortcake eating contest, Amazing Animal World, and
much more.
Event
Promoter asks William Jessup University to do the major marketing for BerryFest
The event manager, John Javidan, said, “We want this year’s BerryFest to appeal to every member of the family.
We will ensure that the moms are showered with recognition, the kids have
plenty of entertaining activities, and all dads and teens will feel exhilarated
with the action sports. We’ve fixed the parking challenges and we’re expecting
a huge crop of berries for this year’s event.”
When asked why Javidan approached WJU to handle their
marketing, he responded, “It is difficult
to organize a huge operation like BerryFest while also handling the marketing
demand. I watched how Professor Alvord’s fall class rocked the marketing for
Sacramento Ballet’s The Nutcracker and asked if his spring class would use
their unique Target Avatar concept to do the same for BerryFest.”
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| Jessup Marketing Class 2019 BerryFest |
Professor Alvord is better known as Roseville City
Councilmember Scott Alvord. He has an MBA degree and is the CEO of Advanced
Development Concepts, LLC which handles a variety of business consulting
projects around the region. He considers teaching at WJU a part of his
ministry.
When asked how he can get students to pull off a real-world
marketing project for an event that drew in over twenty-five thousand visitors
last year, Alvord replied, “Although the
in-class workload is very challenging, the students are already equipped to
think critically. They are reading and doing class assignments while also
working as a real-life marketing team. They are very excited and I have full
confidence that they are going to knock it out of the park.”
“It was exciting to
learn that we were able to bring another major marketing campaign into the
classroom” said Dr. Stephen Strombeck, dean of the Business School at WJU.
“This is a hands-on project with a
legitimate marketing budget and we’re thrilled our students get to have this
real-world experience.”
Alvord teaches his students a concept called, “Target Avatar
Marketing,” that his company uses with its clients. The class did a lot of
research and created three very detailed psychological profiles of personas
their marketing team will target during various marketing campaigns. These
avatars are “The Suburban Mom,” “Energetic and Exciting Dad,” and, “Cool Teen.”
Nick Tucker, a Junior at WJU, explains, “We chose these specific avatars because we
felt they are the key draws to the 2019 BerryFest. The event is a place for
moms to spend time with their families and feel special on Mother’s Day. Dads
will be drawn to the event because they want to make memories with their
children and ensure their wives have a great experience. Teens will be enticed
to attend by the addition of BMX and skateboarding shows that will also draw
their friends.”
“We divided into
teams, dressed up, and formally interviewed our client and a graphic artist. The
opportunity to work with a real budget gives us a real-life experience that we
wouldn’t get out of a book,” explained Amanda Potts, a business major with
a marketing concentration.
Dr. John Jackson, president of WJU, states, “William Jessup University is thrilled to
help the BerryFest showcase how our school prepares students for the real
world.”
BerryFest Strawberry Festival will be open Saturday and
Sunday, May, 11 & 12 from 10am to 6pm at @The Grounds in Roseville, CA (800
All America City Blvd.)
Follow BerryFest on Social Media:
You can find out more about William Jessup University at
www.Jessup.edu
Press Release SOURCE: William Jessup University and Johny 5 Productions (Joint
Press Release)
Below are some pictures of our fun last year. Thank you for reading if you’ve enjoyed the content you’ve read above please share with your friends. www.BlogAboutItAll.com.
This is a sponsored post in collaboration with BerryFest. I have received tickets to giveaway as well as tickets to attend in exchange for a review. Although I receive these benefits all opinions are my own. A special thank you to the William Jessup Marketing Class for the informative Press Release.
